SEMA 2014 Pilot Automotive Booth Design
Designing a trade show booth can be very challenging and rewarding at the same time. It was my job to figure out the theme and graphics for the exterior of our booth at SEMA 2014. I created a concept of the booth to have a concrete exterior look, with the walls having a damaged look exposing a technical and mechanical interior. The focus of our booth was to express our advancement in technology and innovation while keeping our roots blended into the design. After all the hard work designing and manually piecing this booth together, the end result was extremely rewarding to see the process from concept to execution. Our booth was a huge success and expanded our business exponentially.
AAPEX 2014 Show CarAlong with our booth, we were given the task of creating the concept for our show car. Being limited to the MV-1 as our base car, it was a bit challenging to transform such an odd transport van into a stylish show car. With the little help from my team, I was able to successfully create a head turning car using our products and custom displays for the rear. From concept to display finishes, I designed this project and layout. You can see the original car below, and the finished results to the right.
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Light Pulse Planogram
This was one of my favorite projects. From packaging concept to final POG design, I was responsible for the entire design of this product line. "Light Pulse" cables light up and glow to the beat of music or to the rate of charging. This was right up my alley as far as Art Direction goes, I love to make objects stand out using negative space balance and color while keeping the composition simple. POG artwork and handmade mock-ups can be viewed below.
Jeep Program Display
Pilot Visions Display |
Wheel Cover DisplayThis is a wheel cover display I helped design for trade show purposes. The product packaging itself was pre-existing, I designed and mocked-up everything with a green checkmark. Artwork samples can be viewed below.
LED Poster DisplaySeat Cover DisplayTransformers 4 PlanogramThis is a planogram for a Transformers line of automotive accessories licensed by Hasbro and DefenderWorx. I was responsible for designing all packaging and artwork using licensed assets and following a very specific style guide.
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